July was a record month for earnings – the first time I had earned more than $2,000 in a month. This was in part due to the release of a popular new sewing pattern over at So Sew Easy that attracted a lot of traffic and for the Craftsy course giveaway as part of my review for the Sewing with Knits course (closes 14th Aug, still time to enter to win a free course).
Let’s look at the figures then talk some more…
July Blog Income
- Google Adsense – $112.88
- Sverve – $46
- Lijit ads – $0.63
- Infolinks – $135.15
- Blogher – $128.29
- ShareASale – $1,120.56
- Commission Junction – $115.34
- Escalate Network ads – $63.89
- Viraliti – $2.28
- E-book sales – $28.00
- Rivit Media – $52.69
- Sponsored Tweets – $1.12
- Social Spark – $16.44
- Amazon – $31.75
- Direct advertising – $101.06
- Blogvault – $6.00
- Media.net – $74.96
- Mad Ads – $0.59
- Other small affiliate sales – $40.79
- Total – $2,078.42
Expenses during the month were – Blogvault Back up – $19.00.
You can find previous month’s figures under the My Income tab above.
Traffic (both sites):
- March = 69,850
- April= 129,872
- May = 138, 752
- June = 147,100
- July = 149,000
July in detail
Blogher showed results for the first time in July. This is now the prime placement advert on the sewing blog and the single ad box brought in a really good rate. More than 6 Adsense boxes over 2 sites. I earned good money from the US views, but a much lower rate for international page views – of which I have a high percentage. As with most of the revenue earned, it is totally dependant on page views – the more visitors the more page views and the more earnings.
Media.net was very variable during the month. I’m still not entirely convinced about this product, but the account manager asks me to give the system a while to optimise to make sure the best paying adverts are being displayed. Some days I earn nothing at all, other days, it’s OK. I wish all the days were OK and then it would be a winner. The double click method they employ before paying out really depends on them targeting the adverts correctly in order to get that second click and earn.
Did you read the post last month about MMM being BLACKMAILED? I had to take certain security precautions during the month that did mean for some time my adverts were offline and only dummy adverts were displayed. Therefore I did lose out on some potential income during July. But the good news is that all of my security precautions paid off and there were no attacks or problems with the site. Thanks goodness.
I also published my e-book to Amazon during July. The 20 Tips for Etsy Success book has been out for a while and was originally sold on this site. But there’s a lot of talk about making money from e-books on Amazon so I’m giving it a go. However selling prices there seem to be low and there is a lot of competition. I was satisfied with the sales in the first few weeks, and was delighted at the lovely feedback provided by the Moms Make Money readers – thank you to everyone who left a review.
I also continued to look into and trial certain other money making and advertising schemes during the month. I seem to have pretty much settled on my core products now because many of the others I try out really don’t pay as expected or just are too spammy with pop-ups and unsuitable adverts. My core money making products over the two sites – the shortlist I would recommend:
One that might be worth looking into if you have been denied from Adsense is Mad Ads. They usually won’t pay as much as Adsense but they can be a good alternative, or you can also run them alongside as a supplementary. They claim to pitch ad networks against each other so that every page view gets the best possible rate. I’ve just had one of their ad boxes on this site for a few days and will see how the rates look after a month. I’ll do a full review once I’ve had a chance to fully evaluate.
Targets for August
Page views tend to take a dip during August as people enjoy the good weather, the outdoors and their vacations, so I am expecting to see a drop in traffic and earnings this coming month. No problem, I’m also enjoying the great summer weather and will be posting a little less as a result. It does us all good to disconnect from the virtual world once in a while. The targets for August:
- Continue to work on attracting traffic
- Attract additional sidebar advertisers for So Sew Easy
- Attract sponsors for a Seasonal Sewing Series I’ll be running in November
- Issue another free sewing pattern during August
- Increase mailing list by 10%
- Work on some guest posting opportunities
Tell me more about how I can make the Moms Make Money site more useful to you. Want do you want to know about? What would you like to see reviewed? What would you like to learn? This site was originally set up to answer your questions, so let me know how I can serve my readers better – leave a note in the comments or drop me an email or even reply to one of my newsletters. I’d love to hear from you.
Authored by: Deby at Moms Make Money