How much can I earn from blogging?
May was a month of declines. Traffic had previously been growing quickly but barely grew in May overall and declined over the course of the month, my time spent online seriously declined due to full time work, my number of posts this month was less than I would like, I didn’t issue any subscriber special newsletters, and as a result my income declined too. Let’s take a look at the numbers and see what changed this month and how I hope to go forward. My total blog income for May was as follows –
- Google Adsense – $90.01
- Sverve – $112.00
- Lijit ads – $16.26
- Infolinks – $67.57
- ShareASale – $1,147,74
- Commission Junction – $88.80
- Escalate Network ads – $29.24
- Integrate ads – $0.49
- Viraliti – $2,53
- E-book sales – $9.99
- Rivit Media – $70.23
- Sponsored Tweets – $0.10
- Social Spark – $60.00
- Amazon – $1.93
- Direct advertising – $56.96
- Blogvault – $2.00
- Other affiliate sales – $160.00
- Total – $1,915.85
You can find previous month’s figures under the My Income tab above.
Lessons learned in May.
All this blogging – it takes a LOT of time and hard work to get results in terms of page views and earnings. When I had less time to devote to it, I had less views and less visitors, and this results in less views of my adverts and less clicks on my affiliate links. Blogging and earning is a numbers game – and I leaked numbers in May. Traffic at the start of the month was much higher than at the end. The Penguin update may have been to blame, or perhaps it was just my lack of input and promotion.
Traffic (both sites):
- March = 69,850
- April= 129,872
- May = 138, 752
Direct selling of advertising looks as though it may be promising for me for the sewing site. I updated my Advertising page and offered a few companies some free trial advertising to see how many readers might click. I gained a ‘featured sponsor’ for the month and I’ve also sold a couple of sidebar adverts right at month end which have yet to pay, so these will count in the income next month. BuySell Ads was a let down – no inquiries or sales from this service although I know that others have a lot of success with it.
I usually make good money from Integrate and especially Escalate, but these dropped to virtually nothing this month as I had no time to look through their offers and add banners to my site. I usually add a banner, see how it works, swap it out, test that one, and keep things fresh with new offers. But this time, I had no time so opted instead for simple ‘set it up and leave it’ options with Rivit, Adsense and Lijit ads. I’ve seen over time that Lijit is paying a lower rate every month and is now the lowest paying CPM display on my site, so I dropped this at the end of May and will try to replace with sidebar advert sales income. I think this will give a more appealing look to the site as well as target the offers better to my readers, although I won’t benefit from any clicks. Except perhaps that the advertisers may continue to advertise if they get good results.
Since my Adsense account was disabled and reinstated I’ve notice a considerable decline in the daily earnings rate. Adsense pay both CPC and CPM and the mix of adverts displayed on my site has changed drastically so that the majority of adverts now pay for display rather than clicks. But even so they were still the highest paying ad network for the month so I’m sticking with it, hoping over time the payments will return to earlier levels and that my account doesn’t get disabled again!
My biggest disappointment is this site at Moms Make Money. I’ve got no solid idea as yet how to make money from it. I believe that it offers value to its visitors. I know that my level of content is aimed more are beginners than experts, but from feedback and emails I receive some people find that easy to understand information just what they are looking for. But in terms of earning money, it fails miserably. Just a few dollars from the total above were for Adsense and Infolinks on this site. I feel this site is all about both making money and saving money therefore I don’t like to promote products that you have to pay for and which might give me an affiliate income. And I don’t feel like I know what to sell here. What content/product/service would you pay for from this site or feel you were getting value for money from? Or should I just run this site at a loss and see it as a community service!
Approach for June
Continue with private advert sales and if successful, reduce the number of banner display adverts from Adsense, Rivit and Lijit. Try to get back into more regular posting and newsletters, consider guest posting on other sites, and try to increase site traffic.
Traffic target = 10% over last month.
Income goal for June – $1000.
This would be my target income from both sites for the month – I’d be satisfied with this level and wouldn’t feel I had to push offers too hard to reach this target. This should also give me a nice balance between blogging for fun, taking time away from the computer and working on earnings. Will update again in early July.
Missed earlier Newsletters?
Find all the info you need to replicate these kind of results on your blog in the subscriber newsletters – look through back issues in the Archive. Thanks for reading – if you have any comments or questions, drop me a message below this post, or send an email via the contact me page and I’ll be sure to answer. Have other blogging friends who might be interested? Share with these buttons – they’ll thank you for it.
Authored by: Deby at Moms Make Money