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  1. Katie
    February 26, 2014 @ 8:00 am

    Some good ideas here. You might also consider that for quality items, people might look at prices that are too low as ‘cheap’ and be less likely to buy them.


    • Maryall
      March 1, 2014 @ 10:26 am

      Well. that might ne true in the UK or USA… Unfortunately, most people here don’t value handmade items… if they cost more than shops items, you’ll likely be “stuck” wtih them for a long time 🙁


  2. Korilynn
    March 1, 2014 @ 12:37 pm

    These are some really good tips. I agree with Katie though. If something is under priced it makes you think “why?”. When I used to price my cakes I considered my time, overhead and skill.


  3. younghopes
    March 2, 2014 @ 6:20 am

    How about Google Plus? I too have got only +1 there, i have also joined a few communities but not of much help


  4. domesticdeadline
    March 2, 2014 @ 2:33 pm

    Great tips! I always struggle with what to price things at.


  5. Deborah Owen
    March 3, 2014 @ 10:16 pm

    Great info…..i basically use this same process when I go to craft shows, etc….but, seeing it all in black and white was so good. Thanks!


  6. handimom
    March 8, 2014 @ 11:36 am

    Long ago, before the time of technology, I had a word of mouth thing going to sell my custom, personalized, handmade, wooden wall plaques for children’s rooms. I had one customer who kept coming back for my creations to give to all of her friends for their kid’s birthdays. I even gave her a bit of a discount for buying so much. Come to find out years later that she was actually re-selling them to her friends for DOUBLE what I was charging her! I was angry, hurt, and felt like such a fool. Lesson learned – NEVER undersell yourself!

    This information will really help me since I still have a problem with my confidence in selling things for what they are worth. Thank you Deby!


  7. Alisha
    December 4, 2015 @ 4:43 pm

    This post made my day! No more words


  8. Mya MacMillan
    March 31, 2016 @ 11:41 am

    There isn’t any profit built into your “wholesale price” structure

    Labor/Hr + Materials Cost = Cost of Goods Sold

    ***MISSING STEP*** Cost of Goods Sold x 2 = Wholesale Price

    Wholesale Price x 2 = Retail Price

    No one can sell wholesale at 0 profit and find success, and stores want to make their cut of 100% profit as well! The market is flooded with skewed numbers because artisans often miss this step.



  9. Jurnelle Francis
    December 26, 2017 @ 11:53 am

    This is very helpful. Mya i like your equation. However how do you calculate labour/hr? Is it minimum wage?


  10. magali
    October 18, 2018 @ 8:24 pm

    So you’re not making any profit on wholesale?


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