A record month in terms of my Net earnings after expenses. I managed to just sneak over the $5,000 level for the first time. I really can’t quite believe it. Following a large drop in traffic in December and the fact people usually don’t spend as much in January, I had been expecting a huge drop in earnings. I WAY underestimated. Perhaps I am just a little out of sync, because easy indications are that February will be a lower month for me.
It was very much helped by a big sale at one of the affiliates I worked with that brought in a lot of sales in January but does show that this level could be achieved. The New Year is always a good time to look back as well as forward and my earnings in January 2013 were just $89.28. That’s a pretty good indication of just how much my site has grown. But its not just that, as time goes on, I have become more aware of monetizing options and opportunities and can just make slight tweaks in content and articles to give myself a higher click through rate.
January in detail
Sewing pattern sales – wow, the pattern I released in January went really well. The pants pattern went straight in to the Number 1 position on Craftsy for the top selling pattern and held in the top 20 on and off for about 10 days. Clearly that was filling a gap in the sewing pattern market. I’m also hopeful for the February pattern release for the Cowl Neck Top – it has excellent feedback from pattern testers and I think this could be a winner too.
I’ll also be introducing a Sewing Pattern of the Month Club towards the end of February which will enable readers to sign up and get all the patterns for this year for a bargain price. Not sure on the take up for this because its a lot to ask people to pay for something when I haven’t even yet decided what the patterns will be myself!
I also got record numbers of downloads for my free sewing patterns in January – almost 10,000 downloads, following a couple of features on a big sewing community Facebook page. That helped me to increase both page views and my mailing list.
I’ve also got a contract with a website that sells PDF sewing patterns and they’ll be promoting my patterns on their site too. There is a lot of competition there from the very best independant pattern designers so I’m not sure how much this will add, but it certainly won’t do any harm.
Blogger to WordPress Transfer E-course. Despite several promotions and giveaways, and lots of great reviews from those who have taken the course and moved their sites successfully, sales of the course are still disappointing.
Promotion or marketing is not one of my strong points, I just don’t know how to sell! So I’m uncertain about the future of this course. I put in such a lot of work that I don’t want it to just languish there until the content becomes out of date, but at the same time, I don’t want to engage in too much paid promotion without knowing I’ll get a return. Perhaps I should just stop trying to charge for my work and just give the course away for free. I know there are so many bloggers who could benefit – I just need to find them! Everyone loves free content so maybe by giving it away, Karma would bring me income by another route. I’ll think about it.
Mailing list subscribers – In February my mailing list numbers went over the next upgrade limit which means I now have to spend out $42 a month for my newsletter. That’s a lot of money! I need to come up with some ideas about how I can get these newsletters to pay me back that $42 a month, so that will mean including either sponsorship or other advertising in the newsletter, probably as a number of adverts at the bottom.
Website set up My free website set up service is still suspended. Still waiting to hear from the hosting company after a change regarding customer payment left me out in the dark. I’m still chasing for a resolution but think if it doesn’t get resolved this month, this project is dead. What a shame – I loved setting up new sites and getting new bloggers on the web, but I can’t open myself up to the potential of those bloggers being able to use my Paypal account for their future renewals.
Otherwise, not much to report. Things are ticking away nicely, the Setting up Shop Series is underway on the site which many of you asked for last time. I’ve got a couple of guest bloggers lined up to bring some fresh content and ideas your way, and am always keen to hear from you if you would like to write for Moms Make Money. I’ve also recently been interviewed as part of a series on another site and am looking forward to how that reads and if I get any visitors to my site as a result.
Anyway, enough about all that, and let’s get down to the actual detail for January.
January Blog Earnings
- Google Adsense – $315.10
- Sverve – $ tba
- Infolinks – $128.99
- Blogher – $398.34
- ShareASale – $3,109.14
- Commission Junction – $342.54
- Escalate Network ads – $4.57
- E-book Sales – $51.34
- Sponsored Tweets – $0.63
- Social Spark – $66.61
- Amazon – $42.82
- Direct advertising – $88.67
- Blogvault – $10.00
- Mad Ads – $3.60 These are going – more about that debacle next month!
- Sewing pattern sales – $564.43
- Sale of website add on services – $18.92
- Other small affiliate sales – $221.51
Total – $5,367.26
- less: Purchase of domain names and hosting accounts – $108.36
Net Earnings – $5,258.90
Expenses during the month were:
- Exceptional expenses:
- Domain renewal – $15.17
You can find previous month’s figures under the My Income tab above. Traffic (both sites):
- March = 69,850
- April= 129,872
- May = 138, 752
- June = 147,100
- July = 149,000
- August =141,990
- September =140,933
- October = 158,710
- November = 164,092
- December = 132,559
- January = 165,222, just sneaked the best ever
Targets for February
No specific targets for Moms Make Money, but I am working hard on promotion for the Sewing Site and have some ideas to bring in more Facebook fans and hopefully increase my traffic and new followers. That’s what I’ll be mostly working on for February and my target will be a record month for page views and a big increase in Facebook fans.
I’ll also be reviewing the advertising on Moms Make Money after repeated click-bombing on my Adsense adverts, and I need to protect my account. I think I’ll change up the sidebar in the next week or two.
Authored by: Deby at Moms Make Money